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Creator: Your Name (your name or alias)

Headline: USA – 2020 – Event name in City (example)

Description (Image Specific):  City, State – Date: (Person) (arrives/attends/performs/backstage/portrait) (event name) at (location) on (date) in (City, State). Credit: Your Name/The Photo Access

Keywords (Use Commas): Use ACCURATE image specific words that describe whats going on in the picture (keywords sell photos, keywords sell photos, keywords sell photos): full body, headshot, designer clothing, night, day, year, city, state, subject, person name, 

IPTC Subject Code: http://cv.iptc.org/newscodes/subjectcode

Category: EntertainmentENT, News – NEW, Sports – SPO, Stock – STO

Other Category: Red Carpet, Music, Politics

Date Created

Intellectual Genre

IPTC Scene Code

Sublocation: Venue Name

City: Los Angeles

State: California (spelled out, no abbreviations)

Country: United States, United Kingdom, etc

Country Code: USA, UK, MEX etc

Source: The Photo Access


Headline (example): USA – 2021 – iHeartRadio Music Festival in Las Vegas – Arrivals

Description (example): Las Vegas, NV – January 11, 2021: Drummer Travis Barker of Blink 182 performs at the iHeartRadio Music Festival Day 1 at the MGM Grand Garden Arena on January 11, 2020 in Las Vegas, Nevada. Credit: Your Name/The Photo Access

Keywords (example when applicable): iHeartRadio, Music, Festival, Travis Barker, Blink 182, Drummer, Drumming, On Stage, Concert, Performing, Performs, Live, Musician, Celebrity, Tom Ford suit, Gucci sunglasses, sun glasses, 2020, Las Vegas, Nevada, USA, MGM Grand Garden Arena,

Additional Keywords (ONLY when applicable): Full Length, Full Body, Eye Contact, Looking At Camera, Headshot, Waist Up, Celebrity, Musician, Actress, Actor, Arrivals, Inside, One Person, Female, Smiling, Vertical, Horizontal etc.

If talent is wearing a designer label, have Gucci or Louis Vuitton in the keywords or description, are they normally a brunette and they’re bleach blond in the photo, anything specific to the image that will help sell… Think when an editor wants a photo of Britney Spears there’s 100,000+ images, but if the editor wants a smiling or over the shoulder or headshot image of Britney there is now 5,000 images to search, but they want it from 2017 so now there’s 500 images and they want full body, eye contact, vertical image and now it’s narrowed down to 50 images from them to choose in essence.  

Every system is different, some search systems only search keywords, some search systems only the descriptions and some both, but it makes having Keywords + Descriptions crucial to sales.  If you can’t search for it, you won’t license it.


Metadata naming requirements above.

XPIKS (Free Metadata Program): https://xpiksapp.com/downloads/

Adobe Lightroom (30 Day Free – reg. $9.99/mo): https://creative.adobe.com/products/download/lightroom?promoid=KSPGB

Camera Bits: Photo Mechanic (30 Day Free): https://www.camerabits.com/try-photo-mechanic-for-free/